AI Insights · Timothy · January 2022
Top 5 iOS Drawing & Coloring Apps in Africa - Q4 2021
Discover the performance trends of the top 5 drawing and coloring apps on iOS in Africa during Q4 2021, with insights on downloads, revenue, and active users.
In Q4 2021, the drawing and coloring app category on iOS in Africa saw notable trends. Here's a detailed look at the performance of the top 5 apps, based on data from Sensor Tower.
Color by Number:Coloring Games experienced impressive growth in weekly downloads, starting from approximately 517 at the beginning of the quarter and peaking at 2.2K by the end of December. Weekly revenue showed a slight decline initially but rebounded to around $779 by the final week. Active users also saw a significant increase, growing from 4K to over 8K throughout the quarter.
Colorfy: Coloring Book Games maintained steady weekly downloads, fluctuating between 754 and 1.2K. Revenue followed a similar trend, with a peak of $716 and a consistent performance around the $500-$600 range. The app's active users grew from 3K to over 3.3K by mid-December.
Coloring Book for Me saw a steady increase in weekly downloads, reaching a high of 1.4K by late December. Revenue also showed an upward trajectory, peaking at $803 in early December. Active users increased from 1.1K to nearly 2K by the end of the quarter, indicating growing engagement.
Polysphere: Art Puzzle 3D had a more modest performance in terms of downloads, starting at 326 and dropping to around 87 by the end of the quarter. Revenue remained relatively stable, averaging around $400. Active users declined from 532 to 253, reflecting a decrease in engagement.
Lastly, Adult Coloring Book - Pigment maintained consistent weekly downloads, ranging from 154 to 308. Revenue trends remained stable, with a slight peak at $476 in late November. The app's active user base hovered around 900 to 1K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.